Healthcare companies can now provide intelligent, connected, customized patient experiences thanks to Salesforce Health Cloud. Health Cloud, which is based on the reliable Salesforce platform, combines medical and non-medical data to give an in-depth understanding of every patient. By doing this, it enhances care coordination, improves patient participation, and guarantees better health results for payers, providers, and pharmaceutical companies.
What Is Salesforce Health Cloud
Salesforce created Health Cloud helps to meet the particular requirements of the life sciences and healthcare sectors. Health Cloud, in contrast to conventional electronic health records (EHRs), focuses on patient relationship management, allowing healthcare professionals to communicate with patients in real time through a variety of channels.
It gives medical personnel access to a single view of patient profiles that includes social factors of health (SDOH), demographics, medical history, prescriptions, and appointments. Teams are able to provide proactive, team-based, and data-driven care because of this centralized data.
Key Features Of Salesforce Health Cloud
1. 360-degree view of the patient
EHRs, labs, wearable technology, and patient portals are just a few of the sources of patient data that Health Cloud collects. Care teams may make well-informed decisions more quickly by viewing crucial clinical and behavioral insights in a single dashboard.
2. Management of Care Plans
Creating and overseeing personalized care plans, delegating work to team members, and tracking progress are all made simple for professionals. This feature guarantees that care is coordinated and uniform across teams and departments.
3. Risk Stratification
Salesforce Health Cloud helps in identifying high-risk patients using analytics powered by AI. In order to lower hospital readmissions and emergency room visits, care coordinators can then give outreach top priority and take early action.
4. Integration with EHR Systems
Using FHIR and HL7 standards, Health Cloud integrates easily with the majority of EHR systems, including Epic and Cerner. This integration guarantees that data is updated and correct while reducing human labor.
5. Engaging Patients in Real Time
Through chatbots, patient portals, and mobile apps, the platform facilitates secure communications, appointment scheduling, and real-time notifications. Patients remain informed and involved, which enhances treatment plan adherence.
Objects In Salesforce Health Cloud
Patient management, care coordination, provider networks, and insurance operations are just a few of the healthcare workflows that Salesforce Health Cloud supports with a range of standard and custom objects.
The following are Salesforce Health Cloud’s main objects:
1. Patient (Person Account)
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- Represents a patient profile.
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- Combines contact and account details into a single record (Person Account model).
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- Stores demographic, medical history, and other personal information.
2. Care Plan
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- Captures an individualized care plan for a patient.
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- Includes goals, tasks, and health concerns.
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- Helps care teams monitor patient progress over time.
3. Care Team Member
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- Represents healthcare professionals involved in a patient’s care (e.g., doctors, nurses, case managers).
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- Linked to the patient and care plan for coordination and role assignment.
4. Care Program Enrollment
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- Tracks a patient’s participation in specific health programs (e.g., diabetes management, post-surgery rehab).
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- Stores start/end dates, program milestones, and statuses.
5. Health Concern
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- Represents medical issues or risks that are being addressed (e.g., high blood pressure, smoking).
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- Tied to the care plan and used to set goals.
6. Goal
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- Specific objectives tied to health concerns (e.g., reduce A1C level to below 7%).
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- Tracks patient progress and completion status.
7. Task
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- Assigned activities for care team members (e.g., schedule follow-up, conduct home visit).
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- Integrated into the care plan for accountability and follow-through.
8. Clinical Data
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- Stores health records such as conditions, medications, allergies, immunizations, and procedures.
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- Typically integrated via FHIR or HL7 with EHR systems.
9. Provider
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- Represents healthcare providers, physicians, or specialists.
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- Includes credentials, specialties, and contact details.
10. Account (Household or Organization)
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- Tracks organizations such as hospitals, insurance providers, or patient households.
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- Supports relationship management across payer and provider networks.
11. Insurance Coverage
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- Captures a patient’s insurance information.
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- Includes coverage level, plan details, policy numbers, and provider links.
12. Utilization Management Case
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- Represents a case for managing medical necessity reviews, prior authorizations, etc.
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- Helps payers automate and streamline decision-making.
13. Appointment
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- Tracks scheduled appointments, outcomes, and follow-ups.
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- Can be synced with external calendaring or hospital systems.
14. Assessment
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- Used to evaluate patient health, lifestyle, or risks.
- Often custom-built or integrated with external health assessment tools.
Salesforce Health Cloud Advantages
1. Improved Experiences for Patients
Healthcare teams can provide individual treatment, cut down on wait times, and promptly respond to inquiries when they have a comprehensive picture of each patient.
2. Better Cooperation Among Care Teams
Cross-functional teams, such as doctors, nurses, social workers, and case managers, can work together using Health Cloud by sharing patient data and care plans.
3. Improved Health Results
Health Cloud lowers total healthcare costs and improves clinical outcomes through early intervention, personalized therapies, and active patient involvement.
4. Security and Scalability
Health Cloud, which is based on the Salesforce platform, is appropriate for both small clinics and major health systems since it guarantees enterprise-grade security, great scalability, and HIPAA compliance.
Salesforce Health Cloud: Who Uses It?
Several participants in the healthcare ecosystem are served by Salesforce Health Cloud:
Providers: It is used by clinics, hospitals, and home care agencies to coordinate patient treatment and increase patient satisfaction.
Payers: Insurance firms use the platform to control member interaction and accelerate the processing of claims.
Pharmaceuticals: Health Cloud is used by life sciences organizations to enhance medication adherence and track patient outcomes during drug trials.
Conclusion
Salesforce Health Cloud provides a more intelligent approach to patient care management. It helps healthcare businesses build trust, provide individualized care, and improve patient outcomes with its robust features and real-time capabilities.
Adopting platforms like Salesforce Health Cloud is now necessary for organizations that wish to stay ahead of the curve in providing patient-centered, value-based care as the healthcare industry continues to change.
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